Sigma Grindset or Hustle Culture Memes refers to a series of memes that both parody and support motivational memes which promote self-improvement and focus on entrepreneurship, usually at the cost of maintaining an active social life or spending time on leisure. The image macros frequently feature images of wealthy, successful men, typically celebrities or models in expensive suits, while sharing business and personal advice. Starting mid-2020, memes parodying these types of motivational posts gained notable popularity with formats such as If You're 20-30 and Your Main Circle Isn't Discussing, with jokes about Sigma Male Grindset achieving significant popularity in June 2021.
Read More