In early 2012 the fandom dubbed character Derpy Hooves was recognized by name in the show My Little Pony Friendship is Magic. A month later an edited version of the episode appeared on iTunes which did not name the character and removed her iconic derped eyes. Hasbro also pressured their licensed vendors to pull items that referred to the character (such as the shirts from Welovefine.com). “Save Derpy” was the ensuing campaign to save the Bronies’ iconic poster-child from being removed from the show.
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