Mr. Caffeine / Doodly Doodly Doop

About

Mr. Caffeine is a stagename used by Aaron Priceman^[1], who hosted Ubisoft’s press conference at E3 2011. During the presentation, his attempts at humor were generally met with uncomfortable silence from the audience, receiving negative reviews from most gaming publications and the internet community at large.

Origin

In commemorating the 25th anniversary of the French videogame publisher, Ubisoft’s press conference featured a series of short videos depicting what current Ubisoft franchises might have looked like had they been produced 25 years ago. The host Mr. Caffeine prefaced these clips with what he ostensibly considers to be the sound of a time machine or his best approximation of a flashback sound effect coupled with a special hand gesture. This sound effect is commonly referred to as “doodly doodly doop”^[5] which may have been a vague reference to the flashback sound “diddly-doot” originally heard in the 1992 comedy film Wayne’s World^[12]:

The rest of Mr. Caffeine’s act was filled with other hilariously bad lines like, “and this absolutely epic fail right here. Yikes!,” “Poop on your toothpaste,” “Yes, I’m not afraid of a few dick jokes,” and frequent mispronounciations of Tom Clancy’s name as “Tom Cuh-lancy”.

Spread

The news of “Mr. Caffeine” travelled across the blogosphere, reaching game review sites like Escapist Magazine^[2], IGN^[3] and GamesAbyss^[4], as well as forums like GiantBomb^[5], Team XBOX^[6] and GameTrailers^[7] forums.

On YouTube^[8], remixes and parodies of Mr. Caffeine and “doodly doodly doop” hand motion have been surfacing since the day of Ubisoft’s E3 presentation. Some of the notable remixes include the YTP Insane Edition, Metal remix and Sparta remix, which have been re-published by internet humor blogs like Halolz^[10] and FunnyJunk^[11].