
White Shampoo is a TikTok trend in which users post videos of men ejaculating, their penises either out of frame or the tip only visible, under the hashtag "#WhiteShampoo," with the videos often referring to the ejaculate as white shampoo. The trend was purportedly started by TikToker @okkkkokot in mid-June 2025 and inspired reactions online, with many wondering how the content was allowed on the app and comparing it to similar TikTok incidents, like the December 22nd incident and the Foopahh trend.
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